The best places to buy the best vintage style clothes, home wares and accessories

New Dr Martens Store Opens in Norwich

Last night saw the opening of the UK’s largest Dr Martens store, right here in Norwich on Castle Street.

The shop is situated between Cath Kidston and Joules and at 2000 sqm is the largest store the brand has in the UK. Vintage Norwich popped along to the Launch night party last night to check it out.IMG_6545

The store space is open and airy with exposed bricks and a photobooth in the corner that we sadly didn’t get chance to play in! It sells clothing and accessories, as well as shoes and boots and is decorated with squishy leather sofas and a juke box.

Last night the space was packed with local invitees to the the launch, enjoying mini sausages and mash with Colmans mustard, and ales from local brewery Woodfordes as well as live music and exclusive opening night discounts. There were even jelly sweets presented in a pair of DM Boots, with jelly laces, for those with a sweet tooth!


Dr Martens began in 1960, producing boots in it’s factory in Northampton that were favoured by workers that spent a lot of time on their feet, before being rapidly adopted by counter cultures and becoming a symbol of rebellion. These days Dr Martens classic AirWear shoes and boots are available in everything from florals to tartans and metallics. They also sell a range of more unexpected styles, such as heels and ballet pumps. The brand have said they are hoping to attract the large student population in Norwich and we’re sure it will be a hit with everyone!


For more photos of the store launch party take a look at our Facebook album

You can find the Dr Marten store at 23-25 Castle Street, Norwich


Luxury Lingerie

When a new shop opens in Norwich that sells the most luxurious undies we have seen in a while we had to go along and check it out.

Proudlock and Harry opened recently at 44 London Street – the fabulous window display invites you in to browse the beautiful lingerie and home wares within.



Clare Angel told us that “she wanted to create a wonderful experience of trying on luxurious underwear, with beautiful pieces in silk and chiffon.” She went on to say that “the decor was inspired by vintage glamour and Parisian chic” and that “what you wear underneath should be as fabulous as the clothes you put over it”

All of the collections are by British designers – there are divine knickers with vintage Liberty Prints, cute ballet slippers by Cocorose who worked with the Royal Ballet company, amazing bright colours and floaty chiffon confections that will make you feel like a 30’s movie star when you wear them.



There is a stunning dressing room upstairs, and the store will be hosting evenings to get a group of girls together so perfect for a hen night with sophistication and glamour.




The shop is so beautiful and full of lovely items, they also stock the most divine smelling candles from Timothy Dunn and cushions by Bluebellgray to add the finishing touch to your boudoir.

Coming soon for winter  they will be stocking cashmere shrugs and knitted booties to keep you warm and toasty but with added vintage glamour.

I think that all of us here at Vintage Norwich will be adding quite a few of these goodies to our Christmas list this year or maybe just have to treat ourselves to some fabulous lingerie after all we all need a touch of luxury on days when more than M&S multi-pack knickers are required!!!


Proudlock & Harry

44 London Street

Norwich NR2 1LA


Vintage Norwich Visits The Little Vintage Lover Fair at Heydon

For those who haven’t been before this rather special fair takes place in the quaint village of Heydon, near Aylsham. It is a little off the beaten track, but, once you’ve found it you’ll be swept off your feet by this annual vintage fair.

We spent a good couple of hours walking around the lovely stalls. There was a vast selection of vintage clothing on sale. From thrifty tea dress and 60s smocks to more specialist pieces, including some beautiful original 50’s swing dresses which had been shipped over from the US!


For people looking for one off vintage accessories there were a number of stalls selling costume jewelry, handmade items, hats, bags, and there was even an entire stall dedicated to vintage glasses. Mixed in-between were home wares, vibrant furniture, and of course tea and cake! There really was something for everyone at this year’s fair.


Many people had dressed up for the occasion, making it perfect for ‘people watching’ whilst you relaxed with a cup of tea and a slice of cake. One of the things we love about this fair is that it brings a wide crowd of vintage lovers together. There were people in glamorous hats, hairdos and turbans, lots of ladies in beautiful summer dresses, and some rather dapper looking gents!


All in all it was a glorious day! The sun beamed down all day long at this Vintage Lover Fair bringing a smile to everyone’s face. It was bustling with activity and it was great to see so many people enjoying a leisurely spot of vintage shopping. This is hands down in my personal top five of vintage fairs. I can’t wait for next year’s event to come around!

You can find the Little Vintage Lover Fair on Facebook or Twitter keep an eye out for details of the next fair.

Winner Profile: Prim Vintage Fashion

This month we’re meeting the winner of the Best Vintage Shop category, 2 years in a row, from the Best of Vintage Norwich Awards.

Prim Vintage Fashion on St Benedicts Street has been in Norwich since 2008 and it’s striking pink polka dot sign certainly brightens up a dreary day!

We caught up with Shona from Prim to find out what winning Best Vintage Shop means to them, and what plans they have for the future!


What has winning Best Vintage Clothing Retailer at the Vintage Norwich Awards meant for you?

It’s been really great to win this award for the past two years, it shows us that we’re highly regarded by the vintage lovers of Norwich, and it encourages us to keep up the good work!

What do you think it is that makes Prim Vintage such a popular destination for vintage shopping in Norwich?

We would like to think it’s our quality and selection of real original vintage items that pull people in, we carefully edit our stock so that there’s no newer stuff and no damaged clothing, we pride ourselves on our high standards. Of course it’s probably our beautiful boutique layout and our charming staff that helps too!!

You started Prim Vintage online when you were based in London, what made you decide to make the move to Norwich to open a shop?

A few things, we wanted a change, we wanted an actual shop as the items we were selling needed to be touched, felt and tried on rather than just viewed online. We couldn’t afford to open a shop in London, James is from Norfolk and from visiting his family, we fell in love with the Norwich Lanes area and saw that it needed a vintage shop because at the time there were none, so we made the move and opened our lovely shop,

What sort of stock can vintage shoppers expect to find in Prim Vintage? Do you specialise in a particular style or decade in particular?

We stock women’s and men’s clothing from the 1930’s through to the early 90’s. I think we are best known for our dresses, and especially those from the 40’s and 50’s, we sell lots of them, but that doesn’t mean that we don’t love and stock other eras, we have an amazing selection of lovely stuff!

What if someone is looking for something special or specific, can you help?

Of course! Having been in this business for over 10 years, we have lots of contacts and knowledge and so if somebody is after a certain something, we are more than happy to try and seek it out, however, certain iconic things are getting harder and harder to source as people start to view vintage clothing as collectible, more people hold onto stuff….we love to try and find things though!

You’ve been heavily involved in shows for Norwich Fashion Week in the past and have an obvious love for modern fashion as well as vintage. Do you think vintage style is relevant to modern fashion?

We like to get involved in any events that support Norwich’s independent shops and yes, our love of fashion is as a whole and not just limited to vintage, I think you have to love all fashion to get into this industry, otherwise you get too stuck in your ways. All fashion is cyclical and all modern fashion is borne out of past designs so we see vintage as the original, the prototype. We love the quality and skill that has gone into vintage pieces, and the history of each piece, it’s hard to find that craftsmanship today. But modern fashion can be just as wonderful and fascinating as vintage and fashion as a whole is more fun when you can relate it back to it’s history. Through the blog ‘’ Shona gets to indulge in her love of all things fashion; vintage and modern.

Do you have any plans for the future of Prim Vintage Fashion?

As a business you always have to have plans and ideas to move you forward, otherwise you get left behind, we have some big projects on their way this year…but it’s top secret for now….!

Vintage Style on a Budget

It’s easy to dress like a Vintage Princess with unlimited funds to spend on fairytale 50s frocks, immaculately tailored vintage suits and top end custom made repro.

But what if you’re on a budget?

Today we’re going to take a little peek at how to get a touch of vintage style on a budget. “Budget” means different things to different people, for some it might mean under £5 and others under £50, but hopefully there’ll be some tips here for everyone.

Charity Shops

If you’re on a budget you might have to work a little harder to find the styles you want, but they’re still out there. Use your imagination, and don’t expect to find a 50s prom dress just sitting on the rails for £5, Charity Shops are a little more savvy than that these days. If you like the 50s style then give 80s dresses a chance, the 50s was a big influence on 80s fashion. Equally a lot of 70s clothing is a dead ringer for 30s stuff, and you can pick it up cheap if you keep your eyes peeled.

If you have a little more to spend then try a specialist vintage charity shop like Break Vintage, which is in Banham, just outside Norwich (opposite the zoo!), they also occasionally have stalls at vintage fairs.

Break Vintage in Banham

Break Vintage in Banham

Boot Fairs

A little more of a gamble than charity shops, but I’ve found a fabulous 60s shift dress and some cute 70s A Line skirts buried at the bottom of an unpromising looking pile of clothes. Be prepared to rummage!

Arminghall Boot Fair on Sunday mornings is one of the largest in Norwich and normally has a good selection of sellers with clothes.

Vintage Fairs

If your budget is a little higher then the sellers at vintage fairs often have less overheads than those in shops and might have lower prices. They might also be open to a little haggling, but be nice about it! Remember there’s more work involved in selling vintage than just hanging stuff up. Those dresses have to be cleaned, pressed, repaired, stored and transported.

Check out our Whats On guide for news of upcoming Vintage Fairs.



If you take your shopping online then it’s still possible to find bargains on eBay. Filter your searches by price and try searching for common misspellings of items you’re looking for.  Be wary of modern high street labelled as vintage, but if you like the style and the price is right then don’t get put off.

The High Street

Knowing your vintage shapes and styles means you can buy on the High Street and still recreate a vintage look. Look for dresses cut on the bias for a 30s look, a line skirts and knitwear with puffed shoulders for the 40s, classic full, gathered skirts for the 50s, or A line mini dresses for the 60s. The High Street isn’t always the cheapest place to shop, but keep an eye out for sale rails, online services that notify you when a product goes on sale or discount voucher sites like

Vintage styles are in fashion currently, so discount brands like Primark on Haymarket and Peacocks in the Mall are a good place to hunt for cheap accessories like handbags and sunglasses to finish off your look.

Principles Dress, Warehouse Jacket, New Look Shoes

Principles Dress, Warehouse Jacket, New Look Shoes

For more tips on buying vintage style, we highly recommend you take a peek at Perditas Pursuits excellent advice or Vintage Norwich Editor, Retro Chick, and her advice on finding vintage style on the High Street and in Charity Shops.

This post was produced in collaboration with The Best Discount Codes.